Description
Discover how artificial intelligence is reshaping the future of business with AI Applications in the Field of Management. This insightful book provides a comprehensive overview of AI fundamentals while demonstrating how intelligent technologies are transforming organizational performance across multiple business functions.
Readers are introduced to core AI concepts, including machine learning, deep learning, natural language processing, and computer vision, before exploring their practical applications in strategic management, decision-making, human resource management, marketing, customer relationship management, financial management, operations, and supply chain optimization. The book also highlights how AI supports business intelligence, predictive analytics, automation, and data-driven decision-making to improve efficiency and competitiveness.
Beyond technical applications, the book addresses important topics such as AI ethics, data privacy, governance, regulatory considerations, and responsible implementation. It also examines future developments, including generative AI, Industry 5.0, sustainability, and the evolving skills managers need in an AI-powered business environment.
Designed for students, educators, researchers, entrepreneurs, and management professionals, this book combines foundational knowledge with practical business perspectives, helping readers understand both the opportunities and challenges of adopting AI in modern organizations. Whether you’re studying management or looking to enhance your organization’s digital transformation journey, this resource offers valuable insights into leveraging AI for smarter business strategies and long-term growth.
